- Tasks:
Develop a concept and jointly organize a turnkey conference to highlight and discuss issues and prospects for the development of the flour, bread, grocery, cereal markets of Ukraine and the world, as well as opportunities to enter the EU market.
- Target audience:
TOP management and owners of flour, grain, bakery and pasta enterprises, key industry experts and representatives of companies supplying products, equipment and technologies
< /li> - Period:
October 27-28, Lviv, Hotel "Dniester"
media-pr organisation
Organization of an international business conference
The business conference "Ukrainian bread, cereals, flour and pasta on the way to the EU" (Grain Food Conference) is a logical branch of the traditional and well-known among representatives of the grain and grain processing markets "Grain Processors Forum"
How was it?
Customer
Forum of grain processors
The business conference "Ukrainian bread, cereals, flour and pasta on the way to the EU" (Grain Food Conference) is a logical offshoot of the traditional and well-known among representatives of the grain and grain processing markets "Grain Processors' Forum", which has been held for the past 20 years and is the largest industry event in Ukraine.
In 2022, the Grain Food Conference brought together more than 150 national and well-known producers of flour, bakery, pasta, cereal products, ingredients and admixtures, equipment and technologies that intend to or are already working on the European and world markets.
Organizers of the conference traditionally act as GS Flour Mills of Ukraine, Agro Marketing Agency.
What we did
Agro Marketing Agency team did:
Development of the visual concept and design of the conference
Developed the design of the logo and the necessary identity (business cards, letterheads, templates of e-mails, speaker cards, advertising banners, etc.)
Accompaniment and support of speakers
Attracting participants
Ensured long-term communication with a previously defined target audience, starting from invitation to the event, assistance with accommodation, provision of necessary information for participation, and ending with distribution of speakers' materials after conferences
Involvement of information partners, media and sponsors
Formed and presented various sponsorship and information packages, held negotiations with potential sponsors and information partners, media representatives
< /li>Information support and PR
Created an event page on the Internet, which was accompanied and filled with necessary and relevant information about the conference. In addition, a page on the social network Facebook and a channel in the Telegram messenger were created for greater attraction and dissemination of information about the event.
Coordination of the work of the team of organizers, special services, volunteers and hotel staff
Participant systematization and control
Applications for participation were processed, name badges were prepared and produced, and registration was carried out. Full technical support for participants
Securing the location for the event
Chosen the most convenient and suitable place for holding a large-scale event in the conditions of war, arranged and prepared the conference hall and the location for sponsors' stands
Food provision
Calculated and ordered the necessary amount of food and drinks for coffee breaks, lunch, evening buffet
Support of all organizational issues
Registration of participants, providing them with necessary handouts (conference program, notebooks, pens, advertising materials from sponsors, etc.). Assistance to speakers in preparing presentations for speeches.
Organization of photo and video shooting
A photographer was engaged, the customer and participants were provided with the received materials
Organization of the excursion
In close partnership with the general sponsor - the "Buler" company and the agricultural department of the Lviv OVA, a field trip was organized for all interested participants: they got acquainted with the work of one of the most modern grain complexes of the Lviv region, visited the craft production of bread with the opportunity to taste the products
Result
The result of fruitful work
More than 150 delegates took part in the event offline and more than 300 online
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More than 15,000 organic social network posts received
Received more than 9500 organic visits to the conference page - https://conference.ukrmillers.com
- allretail.ua, agroportal.ua, apk-inform.com and many others)
More than 20 thematic news and post-conference materials were prepared and published in the mass media
Organization of the conference
Organization of the conference
The organization of the conference "Ukrainian bread, cereals, flour and pasta on the way to the EU" required taking into account a number of features that helped make the event effective and interesting for the participants. Specialists of Agro Marketing Agency offer their services in planning and holding a conference at a high level. Our competencies include:
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Analysis of the needs and interests of the target audience of the conference, determination of its expectations and questions.
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Development of the concept and program of the conference, selection of speakers and experts who can provide relevant and useful information about the state and prospects for the development of the industry, a particular direction or a specific market.
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Search and booking of the optimal conference venue, provision of technical equipment and comfortable conditions for participants.
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Development and implementation of the conference promotion strategy in the media and social networks, formation of a positive image of the event and its organizers.
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Involvement of sponsors and partners of the conference, agreement with them on terms of cooperation and mutually beneficial offers.
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Organizing the registration of conference participants, providing them with the necessary informational support and feedback.
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Coordinating the work of the team of conference organizers, monitoring compliance with the schedule and budget of the event.
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Organization of additional events for conference participants, such as coffee breaks, networking, excursions, business meetings, introductions and presentations, etc.
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Monitoring and evaluation of the effectiveness of the conference, analysis of impressions and conclusions.
How was everything
How it went
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