- Task:
Honey label redesign for the UAE market
- Features:
develop a new label design taking into account the requirements of the UAE market
- Result:
Agro Marketing Agency developed the design of the Bartnik honey label for the UAE market, taking into account the specifics of this region, cultural and religious aspects, as well as the needs and preferences of the target audience.
design
Honey label redesign for the UAE market
the Ukrainian-Polish company "Bartnik" (Bartnik), which is engaged in the production of honey, honey mixtures, labeled honey
Customer
Bartnik
Ukrainian-Polish company "Bartnik" (Bartnik), which is engaged in the production of honey, honey mixtures, labeled honey
"Bartnik" company
Bartnik Company
Agro Marketing Agency is a marketing agency for agribusiness that specializes in developing and implementing strategies for promoting agricultural and food products in domestic and foreign markets. Label design is one of the agency's areas of activity.
One of these clients is the Ukrainian-Polish company "Bartnik", which is engaged in the production of natural and traditional honey, honey mixtures, labeled honey and cream honey. The company plans to introduce its products to the UAE market, which is quite promising and competitive for Ukrainian honey producers.
The result of the project
Bartnik honey label design for the UAE market is based on the following principles
Agro Marketing Agency is a marketing agency for agribusiness that specializes in developing and implementing strategies for promoting agricultural and food products in domestic and foreign markets. Label design is one of the agency's areas of activity.
The purpose of the cooperation was to increase recognition and loyalty to the Vartnik brand on the Internet, increase sales of the company's honey products through the online store.
The design of the Bartnik honey label for the UAE market is based on the following principles:
Using geometric shapes that resemble honeycombs and symbolize order and harmony
Using Arabic and Latin for product name, manufacturer and other information
Using photographs of flowers from which honey is harvested to show the naturalness and freshness of the product
Using the Bartnik logo as a guarantor of quality and professionalism
Using the color gold, which is associated with luxury, wealth and quality
Development
Design development
Designing a label for honey is an important stage of product promotion in a competitive market, as the label not only informs the consumer about the composition, manufacturer and shelf life of the product, but also creates a first impression of the quality and taste of honey. Therefore, the design of the label should be attractive, understandable and meet the requirements and preferences of the target audience.
For the UAE market, the Agro Marketing Agency has developed a label design for natural flower honey produced in Ukraine. The design of the label is based on the following principles:
The use of gold, which is associated with luxury, wealth and quality
Using geometric shapes that resemble honeycombs and symbolize order and harmony
Using Arabic and Latin languages for product name, manufacturer and other information
Using photos of flowers from which honey is harvested to show the naturalness and freshness of the product
Using the Bartnik logo as a guarantor of quality and professionalism
Agro Marketing Agency's honey label design for the UAE market was created taking into account the culture and consumer behavior of this region. The label attracts the attention of the potential buyer, positioning honey as a high-quality, natural and tasty product. The label also contributes to the formation of a positive image
Agro Marketing Agency is a marketing agency for agribusiness that provides a full range of marketing services and helps establish communication channels for agricultural and food market players. One of the agency's areas of activity is the development of a label design for honey exported to the UAE market.
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