design

LABEL DESIGN FOR HONEY CREAM

To develop a label design for cream-honey Bartnik on a turnkey basis Agro Marketing Agency

Customer

Bartnik

Ukrainian-Polish company "Bartnik" (Bartnik), which is engaged in the production of honey, honey mixtures, labeled honey

Task:
develop a label design for a new product of the "Bartnik" company - cream honey. The design should be bright, interesting and unusual in order to distinguish "Bartnik" cream-honey from the market of similar products
Features:
the customer asked to emphasize that cream-honey is made with the addition of natural berries and fruits (honey-fruit mixes)
The result:
a bright thematic label for each type of cream honey (lemon, strawberry, raspberry, blueberry). The label of each type of cream honey depicts the elements of the corresponding berries used and preserves the corresponding color scheme with the addition of the "Bartnik" brand logo.

Bartnik company

Bartnik Company

state-of-the-art production of natural and traditional honey that meets international quality standards.

Result of the project

Increasing brand awareness

The company is one of the largest players in the honey market of Ukraine, but it has a lot of competition both in retail chains with Ukrainian and foreign brands, and on the Internet, where many craft producers are represented. If TM Vartnik is already quite recognizable in trade networks, then the online store was launched relatively recently before our cooperation. We developed the Facebook page almost from scratch.

The purpose of the cooperation was to increase recognition and loyalty to the Vartnik brand on the Internet, increase sales of the company's honey products through the online store.